Melisa Sebtiani, Syahmardi Yacob, Novita Sari. The Influence Of Store Environment, Product Quality Perception, Word Of Mouth, And Customer Experience On Purchasing Decisions For Mixue Ice Cream In Jambi City. IJERFA [Internet]. 2025 Jul. 29 [cited 2026 Apr. 19];3(4). Available from: https://backupijerfa.afdifaljournal.com/index.php/ijerfa/article/view/379